Key timing points

0:30 Accounts receivables: Seven steps to heaven

7:31 Customer segmentation - one size doesn’t fit all

12:20 Closing comments

Brian Shanahan describes:

1. The Seven Steps to Heaven in accounts receivables

2. How it is critical to understand that when segmenting your customer base: one size does not fit all and that segmenting by payment behaviour is much more effective than segmenting by customer’s risk profile.

And closes with two vital comments:

- Need to get basics right before automating

- Don’t be a busy fool by wasting time on wrong targets.

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This WEBchat explains why it is essential in Accounts Receivables to get the basics right before introducing automation and to focus on sensible and effective targets.