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Payment is a product, a journey through data

1. Booking.com’s main drivers and organisation:

  • Two religions: data + experimentation and conversion
  • How they make payments a part of the experience, NOT separate function

2. Payment is a product

  • Why product department not finance /corporate treasury department should in charge of payments in e-commerce 
  • Payments are most the sensititive part of the experience
  • Merchant acquirer pages are shocking and should be avoided
  • Managing the omni-channel payment experience is vital
  • What corporate treasury department should be left with.
Key timing points
1:08 Booking.com - basic stats and structure
4:50 Key drivers & religions
7:00 Conversion - what helps sale
9:50 Why payments are in Product Department
11:30 Mind shift in e-commerce payments needed
12.00 Look and feel of payment pages should be the same as rest of site; do not use ugly acquirer pages
16:06 Managing the omni-channel experience
19:12 Should finance be in charge of payments?
21:20 What should corporate treasury department be left with

CTMfile take: Here is the essence of how payments in e-commerce sites work. The vital drivers and structures to convert browsing into buying. Most corporate treasury departments should accept that e-commerce payments should be in product and NOT under their control.

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This item appears in the following sections:
Collecting Payments on the Internet
Direct Debit Bill Payments
International Bill Payments
Regular Bill Payments from Businesses
Regular Bill Payments from Consumers
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