Key timing points

1:08 Booking.com - basic stats and structure

4:50 Key drivers & religions

7:00 Conversion - what helps sale

9:50 Why payments are in Product Department

11:30 Mind shift in e-commerce payments needed

12.00 Look and feel of payment pages should be the same as rest of site; do not use ugly acquirer pages

16:06 Managing the omni-channel experience

19:12 Should finance be in charge of payments?

21:20 What should corporate treasury department be left with

1. Booking.com’s main drivers and organisation:

• Two religions: data + experimentation and conversion
• How they make payments a part of the experience, NOT separate function

2. Payment is a product

• Why product department not finance /corporate treasury department should in charge of payments in e-commerce 
• Payments are most the sensititive part of the experience
• Merchant acquirer pages are shocking and should be avoided
• Managing the omni-channel payment experience is vital
• What corporate treasury department should be left with.

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CTMfile take: Here is the essence of how payments in e-commerce sites work. The vital drivers and structures to convert browsing into buying. Most corporate treasury departments should accept that e-commerce payments should be in product and NOT under their control.