1. Home
  2. Collecting Payments on the Internet
  3. Direct Debit Bill Payments

Payment is a product, a journey through data

1. Booking.com’s main drivers and organisation:

  • Two religions: data + experimentation and conversion
  • How they make payments a part of the experience, NOT separate function

2. Payment is a product

  • Why product department not finance /corporate treasury department should in charge of payments in e-commerce 
  • Payments are most the sensititive part of the experience
  • Merchant acquirer pages are shocking and should be avoided
  • Managing the omni-channel payment experience is vital
  • What corporate treasury department should be left with.
Key timing points
1:08 Booking.com - basic stats and structure
4:50 Key drivers & religions
7:00 Conversion - what helps sale
9:50 Why payments are in Product Department
11:30 Mind shift in e-commerce payments needed
12.00 Look and feel of payment pages should be the same as rest of site; do not use ugly acquirer pages
16:06 Managing the omni-channel experience
19:12 Should finance be in charge of payments?
21:20 What should corporate treasury department be left with

CTMfile take: Here is the essence of how payments in e-commerce sites work. The vital drivers and structures to convert browsing into buying. Most corporate treasury departments should accept that e-commerce payments should be in product and NOT under their control.

Like this item? Get our Weekly Update newsletter. Subscribe today

This item appears in the following sections:
Collecting Payments on the Internet
Direct Debit Bill Payments
International Bill Payments
Regular Bill Payments from Businesses
Regular Bill Payments from Consumers

Also see


No comment yet, why not be the first?

Add a comment