CitiDirect BE, Citi’s institutional online and mobile banking platform, has ranked #1 in the 2019 Greenwich Associates Digital Banking Benchmarking study for the fourteenth consecutive year. This will be the third consecutive year that Citi is the sole recipient of this distinction globally among a peer group of both global and regional competitors.
The study assesses ‘best of breed’ features and functionality across Citi’s institutional digital channels suite, including CitiDirect BE across online, mobile and tablet, CitiConnect across SWIFT, File, and API, FX Pulse, and Liquidity Manager along with supporting services. Citi received the highest rating globally and across all regions included in the study - North America, Asia and Europe - across nearly 40 categories, including:
- Usability and ease of use.
- API access, connectivity and file services.
- Cash management cross product integration.
- Fraud prevention and monitoring.
- Online and offline help and support.
“Securing the top ranking in the Greenwich Associates Digital Banking Benchmarking study reflects our commitment to put clients at the centre of our business, driving our investments and solutions,” said Tapodyuti Bose, global head of Digital Channels and Data, Citi Treasury and Trade Solutions. “Technological innovation must be focused on clients’ needs, challenges and aspirations if it is to deliver value. To that end, we have an extensive co-creation programme with clients and seek out the best partners - including fintechs - in an effort to exceed clients’ expectations and provide cutting-edge treasury and trade solutions that add further value to our seamless digital ecosystem.”
“Our experiences as consumers are increasingly determining our expectations of corporate banking,” added Chris McDonnell, managing director at Greenwich Associates and global manager for the Digital Banking Benchmarking study. “Banks have had to up their game when it comes to ease of use, convenience and functionality. Citi continues to lead the pack in developing technology to address these demands. A large part of its success derives from its open mindset and willingness to work with fintechs to deliver quick and effective solutions, and - most importantly - the centrality of clients to its design and testing processes.”
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