Dynamic Currency Conversion (DDC) is for maximising sales from overseas visitors.  It allows customers to pay in their own currency by providing real-time currency conversion at the point of sale. Effective DDC programmes make the paperwork as simple as possible for the your overseas customers. This will allow them to see exactly what they are paying when they compile their expense reports. Most leading merchant acquiring banks offer some form of DDC.

50% off with tax-free programmes
Customers can win twice, 1) by getting the discount on brands that are otherwise more expensive in their home country; and, 2) if you offer a tax-free service saving on the tax. Combined, this can make their purchases up to 50% cheaper. 

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Although consumer groups have calculated that it is better to pay in local currency, DDC is still popular with overseas visitors because they know exactly how much they have spent in their currency. A DDC programme combined with a well-managed tax free service will encourage overseas customer to visit more often and spend more.