John Grout at the UK's Association of Corporate Treasurers gave some important perspectives on non financial corporates using Cashflow at Risk in his piece on the ACT web-site:

• "At risk" measures are used more in financial services and investment management. Broadly non-financial companies (nfcs) do not find particularly helpful – or significantly more helpful than alternative tools. Of course this goes even more for VaR as nfcs normally manage cash flow risk rather than value at risk, other than in minor aspects of their business. CFaR models are also often used in financial services, in modelling derivatives, etc.

• CFaR models can, nevertheless, be useful to nfcs in a limited way.

Read more in the full article here.